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Escada introduces the new

Fall / winter 2024 Campaign

The anticipation builds as the unveiling of ESCADA’s Fall/Winter 2024 campaign draws near. This year’s ESCADA collection, the chosen setting, and the captivating model form a triumphant trio, promising something truly extraordinary.

Namibia

In the heart of Namibia’s desert lies Deadvlei, with its iconic dead trees standing stark against the vast landscape. It’s a sight that stirs the soul and ignites the imagination, making it the perfect backdrop for ESCADA’s latest campaign.

With each new season, the art of showcasing the collection in a mesmerizing setting becomes a source of joy. Here, amidst the haunting beauty of Deadvlei, the essence of ESCADA comes alive, harmonizing effortlessly with the rugged yet enchanting environment.

Pritika Swarup, the face of the campaign, embodies the quintessential ESCADA woman—timelessly elegant, irresistibly feminine, and endlessly captivating. Her presence bewitches the viewer, drawing them into a world where sophistication meets magic.

The ESCADA Mainline takes center stage amidst the ethereal landscape of Deadvlei, where the contrast of lifeless trees against the sands creates a visual symphony of textures and tones. 

This campaign is a testament to ESCADA’s commitment to presenting its lines in the most enchanting light possible. Join us on a journey through the new collection, where vibrant hues, elegant silhouettes, and captivating shapes await, against the breathtaking backdrop of Namibia’s desert landscape.