FASHION SHOW PARIS

ABOUT THE EVENT

First New York, now Paris:
Munich-based label Escada is traveling the world with its new Global Design Director Niall Sloan and his reinterpretation of the label’s codes. Now Escada has shown three presentations at Paris Fashion Week for fall/winter 2019/20.

The muse of the new collection is Austrian-American film actress Hedy Lamarr, who was once revered as the „most beautiful woman in the world“, showed the first orgasm in film history on screen in Gustav Machaty’s work „Ecstasy“, but at night was researching technology to help the Allies fight the Nazi regime.

The frequency change Lamarr developed was never used in war, but it is the basis for something we use every day today - Wifi and Bluetooth.

Niall Sloan picks up on the style of this fascinating woman for his new collection: glittering sequins and silhouettes of the 30s, graphic prints, embroidered evening wear as well as pleated skirts and jersey dresses decorated with mathematical equations and lace. In this way, Sloan attempts to translate the two sides of Hedy Lamarr into textiles. After all, Lamarr, with her femininity and single-minded independence, embodies precisely the complexity that also characterizes today’s Escada customer. 

„What I love about Hedy is that you find the epitome of glamour and that spirit in one person. Why would someone who has an incredible intellect not be beautiful, not be glamorous? If we had given her the space to be herself, it’s hard to imagine how much more she could have done.“ Niall Sloan says of his muse.